Last week the Lausanne Movement published the “State of the Great Commission” report. The State of the Great Commission report by the Lausanne Movement is a comprehensive document prepared with insights from over 150 global mission experts.

Spring is the perfect time to revitalize our outreach efforts. The new season brings new opportunities to connect and engage with seekers in innovative ways. At MII, we're always looking for methods to enhance our outreach strategies, and we’d love to share some insights that have been particularly effective.

For our team at MII, the recent journey of refining our customer journey stands as a testament to the power of agile problem-solving and the profound impact it can have on gospel outreach.

This week we’re pulling back the curtain and sharing some insights from a recent MII digital ministry team discussion regarding A/B testing.

The goal is not to reply to every message in the shortest amount of time as possible - the goal is to see lives changed and transformed by a relationship with our Lord. How can leaders help their teams break out of the mindset that follow up messages are a task to be managed, and keep responding to questions and critiques with the understanding that someone on the other side of the conversation is exploring potentially life changing questions about faith and God?

Many ministries are grappling with the complexities of digital engagement. Here are the top five questions being asked today in digital ministry.

The world has regularly seen people “de-platformed.” Should Christians be concerned about ours becoming the next de-platformed conversation?

Digital marketing teams are the unsung superheroes of the modern ministry, finding themselves at the unique crossroads of art and science.

Digital ministry is about creating a virtual environment where people can explore their faith, ask questions, and experience a sense of belonging.

In the journey of digital ministry, the heart behind your efforts is just as important as the results you achieve.

Negative comments are not the end of the world; they're a golden ticket to flaunt your ministry’s authenticity, empathy, and responsiveness.

Cyber threats are a constant battle. Follow these simple steps to protect your organization against bad actors.

When you put the customer first, you'll create marketing campaigns that are more effective and more likely to resonate with your target audience.

The digital world is noisy. Personalized content can drive connections and engagement with the people whom you are trying to reach.

Digital Ministry: Boosting Engagement & Reaching People for Jesus

We can effectively reach more people by trying to reach fewer people! Maybe that’s just good marketing, but it’s more so the Holy Spirit moving.

As people involved in digital ministry, we have to innovate. At what point is innovation ineffective? How can we efficiently innovate?

Digitally, People Need to KNOW, LIKE, and TRUST Us. This Progression Will Most Likely Happens on Different Platforms.