THE MII BLOG

Social Media Media Impact International Social Media Media Impact International

REACHING HEARTS: HOW BRAND PERSONAS CAN TRANSFORM YOUR MINISTRY

For ministry leaders eager to make a deeper impact, borrowing a tool from the branding world can offer surprising clarity. Leading organizations use detailed, research-based “personas” to understand their ideal customers—not just demographically, but emotionally and spiritually. Ministries can do the same.

By creating audience personas, ministries move beyond one-size-fits-all outreach and begin crafting messages, programs, and events that truly resonate with the people they’re called to serve.

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Social Media Media Impact International Social Media Media Impact International

ARE YOU MEASURING WHAT MATTERS IN MARKETING?

Marketers today are flooded with data, but traditional metrics like clicks and impressions often fail to reveal the true impact of marketing efforts. The modern customer journey is complex, and old KPIs can be siloed, output-focused, and sometimes misleading.

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